The Design of

I was browsing the interwebs and came across this beauty:

There is a distinct absense of a header, branding, anything that takes away screen real-estate. The design of orients towards what the user came to the website to do - to look at the list of available harddrives and compare their prices. It's in the domain name!

Furthermore, the performance of this website is stellar. It loads almost instantly. And the list (although its not sortable) gets the job done, it is sorted by price already which is the most important attribute. deserves the UI/UX award of the decade. We've lost our ability to design user interfaces laser focused towards the user. Instead, we have purple gradients, scroll jacking, responsive bullshit, emojis, animations and many other things designers do today. The utilitarian approach of is refreshing, although the contemporary designers cast it off as 'brutalist design', thereby marking it as a statement of fashion.

The creators of didn't just do this by chance, it is a deliberate attempt as stated in the FAQ: FAQ FAQ


Do you need a graphic designer?
No. This site is designed to maximize information density, accessibility, and performance. More whitespace, colors, and icons won't help.

If the design of the object, service or product is to enable the user, why is it shameful to keep it undecorated?

Folks at, if you're reading this, beer is on me if we ever meet.

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